Wool brand Devold on the five freedoms of animal welfare. - Devold New Zealand

Wool brand Devold on the five freedoms of animal welfare.

Happy sheep make happy clothes. Ok, so perhaps that adage is a fraction simplistic, but we know that the happier our sheep are, the higher the quality of wool they will produce. 

Which is why our growers are carefully selected for their commitment and alignment to our values. We operate with just 11 farms across New Zealand, all of which have been toured in person by Devold CEO, Cathrine Stange, and all of which must adhere to the five freedoms of animal welfare. 

For us, our clothes are more than just something you wear. Our garments tell a story of resilience and value, the quality of which truly showcases the health of our animals - something we believe truly sets us apart. 

Globally, nearly 90 percent of wool is sold at auction where buyers lack the ability to control how the sheep are treated. At Devold we operate a transparent model, purchasing wool directly and exclusively from our own growers. This means we know what we are getting, and can directly influence the welfare of the sheep . 

None of our growers participate in mulseing (illegal in New Zealand), a controversial method whereby strips of wool bearing skin are removed from the lambs rear. Further, all the farms must show certification that they do not participate in the practice. 

All our growers must also adhere to the five freedoms of animal welfare.

  1. Freedom from hunger or thirst through accessible fresh water and a diet to maintain full health and vigor.
  2. Freedom from discomfort by providing an appropriate environment, including shelter and a comfortable resting area.
  3. Freedom from pain, injury, or disease through prevention or rapid diagnosis and treatment.
  4. Freedom to express normal behavior by providing sufficient space, proper facilities, and company from the animal’s own species.
  5. Freedom from fear and distress by ensuring conditions and treatment that prevent mental suffering.

At Devold We take pride in setting a benchmark for animal health and wellbeing, and will continue to encourage other industry leaders to do the same. Food for thought: know where your clothes come from, know who’s hands made them.