Traceability. From Sheep to Shop.
Every Devold garment carries a story worth wearing. More than 60% of Devold Merino apparel is labelled with the exact New Zealand farm where the wool was grown, making Devold one of the most authentically traceable Merino brands in the world.
Our Promise of Verifiable Transparency
Traceability at Devold isn’t a marketing phrase. It is verifiable, transparent, authentic, and it means you can wear our clothes with complete confidence.
Respect for Animals
Ethical care for every sheep, including cover comb shearing to leave a residual wool layer on the sheep.
Care for the Land
Wool is grown on New Zealand high country stations, where responsible farming preserves delicate ecosystems.
Fair Partnerships
Long-term contracts with 14 carefully chosen farms provide stability for farmers and consistent excellence for you.
Our Merino Mill
Traceability doesn’t stop at the farm. We own and operate our own eco-certified factory in Lithuania, which is a rarity in the modern apparel industry.
Here, skilled craftspeople weave, knit, and test every garment under conditions we control and trust. This gives us full oversight: from the animals that grow the fibre in New Zealand, to the final stitches sewn in Europe.
From the Land to Your Hands
Every garment begins on one of 14 Merino farms in New Zealand, many of them family-run for generations. Each farm is carefully selected for both fibre quality and commitment to sustainable practices.
When you hold a Devold swing tag, you’re holding proof: the name of the farm where your wool was grown. Few brands in the world can offer this level of farm-to-garment transparency.
A Heritage of Quality
Since 1853, Devold has stood for uncompromising quality. Ole Andreas Devold set out to create knitwear suitable for land and sea, pieces that would protect against the elements, keeping workers warm and dry.
Today, that means more than strength and design. It means honesty, transparency, and a clear conscience. As one of the world's leading merino outdoor brands, Devold of Norway continues its dedication to mastering wool.
With Devold, you’re choosing more than clothing. You’re choosing garments whose origins are verifiable, whose craftsmanship is authentic, and whose story is worth wearing.
Why Devold
Wear Wool With a Clear Conscience.
New Zealand Merino: From select high-country farms, chosen for exceptional softness and durability.
Traceable to the Source: Every garment carries a tag that connects you directly to the land and farmers who raised the sheep.
Enduring Design: Pieces made to be worn for years, not seasons.