Devold in Wanaka, New Zealand

Devold merino clothing begins in the high country, on select New Zealand farms where merino sheep graze among wide skies and rugged hills. Every garment can be traced back to the land and the farmers who raised the sheep; a direct connection from fleece to finished piece.

One of the New Zealand farms, selected for silky-strong merino fleece and care for animals and the land is Bendigo Station in Central Otago, which the Perriam family has been farming since 1979.

Devold Wanaka Concept Store

Sarah-Jane Perriam is the creator of the Devold Wanaka experience. Renowned for its vineyards and gold mining history, Bendigo is also one of the foremost producers of premium Merino wool. The region’s alpine conditions produce merino wool of remarkable softness and strength - qualities you can feel the moment you pull it on.

The Devold Wanaka concept store is a calm space to experience merino at its best. Devold garments are beautifully made, built to last, and refreshingly authentic in a world of mass production.

Step inside, and you’ll see why Devold is the clear choice for those who value design, quality, premium softness and a real connection to what they wear..

Devold New Zealand retail store

139 Ardmore Street
Wanaka
New Zealand

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The New Zealand–Norway Connection

Designed and crafted in Europe, from the finest natural New Zealand merino fibres, Devold garments bring together over 170 years of craftsmanship with modern innovation. Scandinavian simplicity meets the warmth and performance of New Zealand merino, creating beautiful, yet technical clothing that works effortlessly from mountains to city.

Why Devold

Softer. Stronger. Traceable. Timeless.

New Zealand Merino: From select high-country farms, chosen for exceptional softness and durability.

Traceable to the Source: Every garment carries a tag that connects you directly to the land and farmers who raised the sheep.

Enduring Design: Pieces made to be worn for years, not seasons.






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