Devold NZ Ambassadors

Devold NZ Ambassadors

The Norwegians are a people that have always lived in harmony with nature. Being outside and enjoying nature, seeking stillness, and breathing in the clean air are part of the Norwegian soul. This is true despite our living in a rough and rugged country, in climes where most of the world would hardly consider the outdoors inviting.


Some people heed the call of the great outdoors more than others. Being on the move and living as one with nature is part of their identity. Many of these people opt for Devold. In turn, we have selected some of them to be our testers and ambassadors.

Devold has global ambassadors but in New Zealand we also have our own


We couldn’t be more proud to team up with @loganlore.official and @beljones_ and their beautiful family. With values that align with our own, along with an unmatched desire for adventure, they truly represent the essence of the Devold brand.

They are both pioneers in their work, explorers at heart and grounded by ethical and sustainable values. We are excited to see them take our gear to the mountains and beyond.

Ben Logan

As an elite athlete, health, performance and survival specialist, Ben’s ultimate passion is working with teams and individuals teaching high-performance strategies, leadership and resilience and then transferring those benefits into their business, personal and family life.

Ben spent 15 years racing as a professional triathlete where he acquired a wealth of knowledge on high-performance mindset and physical training which acted as a foundation for his future career development. Ben Logan is the Director and Lead Instructor for Logan Lore. Throughout the last 5 years, Ben has designed and architected one a kind personal development, leadership and resilience training programmes, courses and expeditions based on science-based knowledge combined with real-world experience and field testing. Throughout this time he has worked with and trained professional sports teams and athletes,high-performing corporates and a range of different companies providing them with the skillsets needed to be more capable teams and individuals.

When he’s not in the backcountry mountains of Wanaka training with his Alaskan Malamute, Maska, you can usually find him testing new research on human optimisation, survival training and exploring with his family the beautiful region of Wanaka that he calls home.

Logan Lore NZ Devold Ambassador

Bel Jones

Bel Jones is a Photographer and Videographer, mother of two and partner to Ben based in beautiful Wanaka, New Zealand. Passionate about the outdoors from an early age, Bel often finds herself immersed within the New Zealand wilderness where she draws a great amount of inspiration from. Her work is not only limited to capturing the stunning natural world, expanding to action sports, lifestyle and documentary photograhy too. Both of her photography and videography work has seen her travel the world from the crowded streets of Venice, Italy, to the wide open plains of the Okavango Delta in Botswana.

Bel Jones NZ Devold Ambassador