Junior Young Kids Wool Outdoor Clothing by Devold Norway, from Devold in Wanaka

Established in Norway over 170 years ago, the Devold of Norway brand has found international acclaim with their high-performance wool garments and their sustainable ethos – from sheep to shop.

Every garment is designed in Norway and comes with a tag showing the New Zealand farm from which the wool originated.

This stems from the belief that transparency is critical in any sustainably driven business model, not only to ensure accountability, but also because shoppers are increasingly concerned about the planet and are looking to make more informed purchase decisions.

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MERINO CLOTHING